I read a study recently that said people spend an average of 40 minutes per day on Facebook. If you’ve put your stake in the ground and refuse to participate, you might want to rethink that decision. The advantages of having a Facebook Page are numerous.
Facebook is easily the best method of advertising on the market. Unlike radio or tv ads, you can actually track how each ad is preforming and who sees your ad. You’re no longer wasting money by blanketing your audience with advertising. If you want to have an ad show up for golfers who are over 50 years of age, make more than $250,000 and live within a 5 mile radius of your golf course, then you can set those parameters.
Once you get started, it’s pretty addicting.
In case you didn’t notice, I like Facebook. Its ability to assist your business in marketing is really unparalleled. The best part is that is doesn’t even really matter how many fans you have on your business page in order to take advantage of the marketing efforts. You just need to have a business page.
It’s pretty easy to get set up, but I’ll go ahead and walk you through it. If you’re in the 40+ age group, then it’s highly likely you have an aversion to tackling social media marketing. I’m not trying to pick on you, I fall into that category myself. That is why I know my peers, husband, brother and my dad prefer to stay as far away from social media as possible.
All you need to do is stand in line at the grocery store to realize that all of the generations younger than 40 spend the five minutes it takes to check out your groceries scrolling on their phone. Wouldn’t it be great if your golf course was showing its smiling face in that five minute scroll time?