I have three teenage children. Their lives are so strange compared to how I grew up. Social media has completely changed our market place. It’s highly likely that your golf course hasn’t gotten on board with how to leverage this fantastic marketing tool.
Do you ever find yourself watching an old movie (yeah, movies from the 90’s are considered old) and you watch the plot and think “Why don’t they just look that up on their phone?” or “Why don’t they just make a phone call when they’re in the woods?” maybe it’s “How could they not know that? It was all over social media!”? We walk around with computers in our pockets that are hundreds of times faster and better than the computers that put astronauts on the moon!!
If you’re someone who isn’t a fan of social media, you’re going to have to overcome that aversion or find someone on your staff who is all over social media. That’s where your golfers are hanging out, so it’s time to be active!
Many people find it to be hard to come up with something that might be interesting on Social Media. You should be posting on your Facebook page at least once a day. Facebook algorithms like posts that include video and images more than those that are text only. If you want a larger reach, then you’ll want to have one of those in your post. Because Facebook likes its Facebook Live more than anything, those videos have an even higher reach.