It seems like a minor detail, doesn’t it?  The About Page on your website.  Your golf course’s name and designer.  Maybe your location.  Number of holes.  Description of other amenities.

A list.

Bulleted points about your business.

In other words.  BOOOORRRRING…

Your About Page should be the first impression of your business.  It’s your tuxedo.  Your glimmery dress of the internet.  It should give your golfers and other patrons the first glimpse into the experience they will have when coming to your facility.  Paint a picture!  When you meet someone for the first time, you take some extra time on your hair or pick out your favorite shirt or maybe you’re like my husband and always make sure your belt and shoes match.

The same care should be made when writing your About Page.

It sets the stage for you and your golf course.  It gives your customers a glimpse into what they will experience when they come to your golf course.  Are you a boring bulleted list?

No.  I didn’t think so.

Your About Page is one of the most visited pages on your website.