With the onset of colder season temps, I was reminded of an audit that many golf courses need to perform on their Facebook and Google Listing.

Why, you ask?

Did you know that Google Maps will mention that your business is closed if your business hours aren’t set?  Yep.  When someone asks for directions using Google Maps, then Google will say, “Are you sure you want to go here?  It looks like it’s closed.”

To you, this might seem like a minor thing, but let me tell you about the younger generation.  I have two children who drive in my family and they don’t know how to get anywhere without the assistance of Google Maps.  From experience, I can tell you that they believe Google Maps whole-heartedly when it says a business is closed.  Don’t let this happen to you!

Golf courses can often have some pretty strange business hours.  It is confusing to your golfer as well as people who are doing holiday shopping.

Take a minute to update your Google & Facebook hours. (more…)