In my previous post, I discussed the advantages to having a blog on your website. It’s a great way to set yourself apart from other golf courses in your area. Telling stories about the events and activities taking place around your course helps to validate you and gives automatic characteristics to your golf course. It’s your online first impression.
When you first begin writing on your blog, you might experience a little writers block. That’s where I come in. I’m here to help!
The best way to begin is to record yourself having a conversation with a golfer, vendor or staff member. That will help you determine your voice. You are a human, so you want to write how you’d speak to your golfer when they arrive at your course.
Finding your voice is where you determine your copywriting style. If you’re having a hard time, then look at the type of advertising you produce. Is it formal with slogans? What is the stage that you have set for your first impression? Are you a casual greeter? Do you have a nickname you use with golfers?