Staring at a Blank Page

Writers Block is Real, Yo...

In my previous post, I discussed the advantages to having a blog on your website.  It’s a great way to set yourself apart from other golf courses in your area.  Telling stories about the events and activities taking place around your course helps to validate you and gives automatic characteristics to your golf course.  It’s your online first impression.

When you first begin writing on your blog, you might experience a little writers block.  That’s where I come in.  I’m here to help!

The best way to begin is to record yourself having a conversation with a golfer, vendor or staff member.  That will help you determine your voice.  You are a human, so you want to write how you’d speak to your golfer when they arrive at your course.

COPYWRITING

Finding your voice is where you determine your copywriting style.  If you’re having a hard time, then look at the type of advertising you produce.  Is it formal with slogans?  What is the stage that you have set for your first impression?  Are you a casual greeter?  Do you have a nickname you use with golfers?

Get Started Blogging

Yes. It's time...

I’ve been blogging on my golf course’s website for about three years.  Since I began, I have developed a relationship with my golfers that simply didn’t exist before.

When they see me in the clubhouse, they’ll stop me and talk to me about something that I have written or ask me a question about a topic that’s been covered.

Blogging has helped to establish my golf course as an expert in many areas.  It has also made me be a human in my golfer’s eyes.  I am very open and candid with the activities that take place around the golf course.  Golfers have a better understanding of what exactly goes in to providing a quality golf course.

Blogging is a great platform to explain processes that might otherwise not seem relatable to your average golfer.

When designing your website, it should be an extension of your relationship with your golfer that you have when they are greeted at the door.  Are you more formal?  Relaxed and easy going?  What is the language that you and your staff use with your golfers?  You’ll want that language to translate to your blog.