Hey! Today’s post is going to be short, but it’ll pack a heavy punch!
We’re talking about branding today. It’s important for you to have an overall “look” for your golf course. You want all of your marketing materials to look the same, font use consistent, logos, and theme of your business to be cohesive in all areas – right down to your training materials.
The trouble with keeping a consistent look is that you are probably dealing with a number of designers, staff members, and others who play a role in your marketing and worksheet/flyer creation. They are looking for the colors you use and your font selection, but often just do what they want because you don’t have something specific in place.