Are You Drowning?

It's Time to Crush Your Competition

Have you ever wondered why the growth of golf is stagnant?  I’ve sat through countless presentations that make a good case for why the game of golf isn’t growing.  It takes too long.  It’s too difficult.  It’s positioned as an elitist sport.  It’s too expensive. I’ve even attended a seminar where they blamed the lack of growth in the game on the fact that minorities don’t enjoy the sport.

They make a good case, but when you truly think about it.  They’re just a bunch of excuses for a poor marketing effort by the entire golf industry.

People sit in stands for more than four hours watching a sport.  They binge watch on Netflix for more than four hours.  Heck, they even wait in line at Top Golf for more than an hour to get a stall. There are many things that people buy that are expensive, but they don’t gripe about it, like a good mattress, a high end car, good running shoes, quality dress pants.  Not to mention, have you looked at the price of refrigerators lately? They walk in with certain expectations which are then met – whether it be related to price or service.

Why is golf struggling then?

In my opinion, it’s struggling because of an industry wide lack of knowledge on how to properly market the sport. (more…)

Getting Your Content Organized

A Little Goes a Long Way

In the summer months, I’m rarely in my office.  I’m putting out fires, managing people, executing events, scheduling staff, visiting with golfers and mostly just juggling all the many tasks that make up the life of a General Manager Wizard of Fun.  All of those tasks are driven by my marketing and content calendar.

The marketing and content calendar is what drives my business.  It’s what provides predictable income in a business that is often unpredictable.

I’ve noticed that if I don’t get my content calendar in place by end of January, it simply doesn’t get done.  I get too busy and the planning never gets completed.  It’s not to say that it can’t be done in February or even the first of March.  It just seems like January was meant to be a planning month.

Because of that, I’m going to share my content calendar with you, so you can use it.  (FYI.  I plan to complete my marketing calendar in the next few weeks.  I’ll share it, too.  Both calendars work together.)

Let’s talk about the nuts and bolts of my Content Calendar first.