Staring at a Blank Page

Writers Block is Real, Yo...

In my previous post, I discussed the advantages to having a blog on your website.  It’s a great way to set yourself apart from other golf courses in your area.  Telling stories about the events and activities taking place around your course helps to validate you and gives automatic characteristics to your golf course.  It’s your online first impression.

When you first begin writing on your blog, you might experience a little writers block.  That’s where I come in.  I’m here to help!

The best way to begin is to record yourself having a conversation with a golfer, vendor or staff member.  That will help you determine your voice.  You are a human, so you want to write how you’d speak to your golfer when they arrive at your course.


Finding your voice is where you determine your copywriting style.  If you’re having a hard time, then look at the type of advertising you produce.  Is it formal with slogans?  What is the stage that you have set for your first impression?  Are you a casual greeter?  Do you have a nickname you use with golfers?

Standing Out in a Sea of Golf Courses

What Makes You Unique?

I get it.  Boy do I get it.  How in the world do you make yourself unique in a sea of other golf courses?  My golf course is located in central Iowa surrounded by a mere 30 other courses.  Yikes.  That’s tough.

Let me tell you a little secret.  I don’t view any of them as competition because I mind my own business.

What makes my golf course unique?

When I first took over my family’s golf business in 2004.  I struggled with many things.  Not the least of which was the silly name my family had selected for my family’s course.   I was young and ambitious.

The first thing we did was change our logo.  We made it look more “golf like.”  There.  Better. I thought.  Then, we added cherry wood to our Golf Shop.  We remodeled to make our clubhouse look like a private club.  After all, isn’t it written somewhere that golf course clubhouses be surrounded in dark wood with men in smoking jackets and pool tables in the locker rooms?  That’s what a real golf course looks like, right?