Have I ever told you about the story of how I wasted thousands of my parents’ dollars? You know the one. It starts off where I go to college for four, ok, fine.. five years, to get my degree. That degree I really wanted, so that I could be a high school English teacher.
Then, I got offered a job and decided to turn it down, so I could be married and have kids instead.
It’s a great tale. Unless you’re my parents and you’re out all of that college funded money.
Up until today, the main way in which I used my fancy degree was that I can speak the language fluently. That’s right folks. I can travel to England and can speak like a native! Cheery-O, mate. Wait. Wrong country.
Today, we’re going to talk about writing copy in your email.
There’s so much pressure to be involved in social media nowadays that it’s easy to forget about the only form of marketing that YOU OWN and CONTROL.
I’m talking about your Email List.
You might have the feeling from all of the hype about social media that email is a dying form of marketing. I’m here to tell you that it’s time to wipe that feeling away. Email continues to be a major player in the marketing world and should be an important part of your strategy.
That’s why it’s so important for you to have a solid email list. Then you write regular emails because they matter to your overall marketing scheme and drive business to your golf course.
What strategies do you have in place in order to grow your list? If you’re depending on your snack bar staff or tee time booking agent to do all of the heavy lifting, you’re going to be sorely disappointed.
For years, I depended on my staff to get the emails from our customers for my list. This really isn’t a very smart way if you’re wanting a good list. In my case, some staff members would leave off the .com to the email address while others had a hard time hearing on the phone while typing at the same time and would put in a B for a D in the email. In addition, there were some staff members who simply felt uncomfortable asking for it.
You know where that got me? A pretty junky list that didn’t grow much every year. Until now…
My goal is to add at least 20 new golfers or prospects to my list EVERY DAY. Here are some of the strategies that I have put in place in order to make that goal happen.