In the summer months, I’m rarely in my office. I’m putting out fires, managing people, executing events, scheduling staff, visiting with golfers and mostly just juggling all the many tasks that make up the life of a
General Manager Wizard of Fun. All of those tasks are driven by my marketing and content calendar.
The marketing and content calendar is what drives my business. It’s what provides predictable income in a business that is often unpredictable.
I’ve noticed that if I don’t get my content calendar in place by end of January, it simply doesn’t get done. I get too busy and the planning never gets completed. It’s not to say that it can’t be done in February or even the first of March. It just seems like January was meant to be a planning month.
Because of that, I’m going to share my content calendar with you, so you can use it. (FYI. I plan to complete my marketing calendar in the next few weeks. I’ll share it, too. Both calendars work together.)
Let’s talk about the nuts and bolts of my Content Calendar first.