I’ve been blogging on my golf course’s website for about three years. Since I began, I have developed a relationship with my golfers that simply didn’t exist before.
When they see me in the clubhouse, they’ll stop me and talk to me about something that I have written or ask me a question about a topic that’s been covered.
Blogging has helped to establish my golf course as an expert in many areas. It has also made me be a human in my golfer’s eyes. I am very open and candid with the activities that take place around the golf course. Golfers have a better understanding of what exactly goes in to providing a quality golf course.
Blogging is a great platform to explain processes that might otherwise not seem relatable to your average golfer.
When designing your website, it should be an extension of your relationship with your golfer that you have when they are greeted at the door. Are you more formal? Relaxed and easy going? What is the language that you and your staff use with your golfers? You’ll want that language to translate to your blog.