Have I ever told you about the story of how I wasted thousands of my parents’ dollars? You know the one. It starts off where I go to college for four, ok, fine.. five years, to get my degree. That degree I really wanted, so that I could be a high school English teacher.
Then, I got offered a job and decided to turn it down, so I could be married and have kids instead.
It’s a great tale. Unless you’re my parents and you’re out all of that college funded money.
Up until today, the main way in which I used my fancy degree was that I can speak the language fluently. That’s right folks. I can travel to England and can speak like a native! Cheery-O, mate. Wait. Wrong country.
Today, we’re going to talk about writing copy in your email.
Let’s face it, there are many different types of golfers out there. Some golfers are avid with low scores and enjoy a challenge. Then, there are some who enjoy the game, but have never really mastered it.
I’ve been working at my family’s golf course since I was eleven. I can remember waiting on golfers at the snack bar for years, assuming they were good golfers. When I was eighteen, I began mowing the fairways and tee-boxes. Imagine my surprise when it turned out that these golfers who played nearly daily for the last seven years of my life turned out to be HORRIBLE golfers!
Step away from your desk and take a look at your golfers. Get to know them and their skill level!
You need to really dial in the type of golfer your course attracts. Without this information, you’re wasting valuable time and money in your marketing.