Hey! Today’s post is going to be short, but it’ll pack a heavy punch!
We’re talking about branding today. It’s important for you to have an overall “look” for your golf course. You want all of your marketing materials to look the same, font use consistent, logos, and theme of your business to be cohesive in all areas – right down to your training materials.
The trouble with keeping a consistent look is that you are probably dealing with a number of designers, staff members, and others who play a role in your marketing and worksheet/flyer creation. They are looking for the colors you use and your font selection, but often just do what they want because you don’t have something specific in place.
Let me paint you a picture.
It’s the end March. My golf course is just coming out of winter. We haven’t made much money in the last three months (yay for northern states!) and my property taxes are due. No. Not property taxes to the tune of $5,000. We’re talking PROPERTY TAXES to the tune of $60,000+. In other words, some serious cash.
I’ll be honest with you. For some reason, owning a golf course gives the public perception that you pretty much have more money than you know what to do with yourself. I think people have always assumed that we stuff our mattresses with all of our leftover cash.
That, sadly, is not the case. I’m ok with that since I, personally, think that sleeping on a wad of cash sounds incredibly uncomfortable.
Back to why you need an Online Shop…
It seems like a minor detail, doesn’t it? The About Page on your website. Your golf course’s name and designer. Maybe your location. Number of holes. Description of other amenities.
Bulleted points about your business.
In other words. BOOOORRRRING…
Your About Page should be the first impression of your business. It’s your tuxedo. Your glimmery dress of the internet. It should give your golfers and other patrons the first glimpse into the experience they will have when coming to your facility. Paint a picture! When you meet someone for the first time, you take some extra time on your hair or pick out your favorite shirt or maybe you’re like my husband and always make sure your belt and shoes match.
The same care should be made when writing your About Page.
It sets the stage for you and your golf course. It gives your customers a glimpse into what they will experience when they come to your golf course. Are you a boring bulleted list?
No. I didn’t think so.
Your About Page is one of the most visited pages on your website.